Research In Motion is adding another smartphone to its BlackBerry lineup as it aims to win market share among both executives and mainstream consumers despite tough economic conditions. The new model is known as the BlackBerry Tour and falls somewhere between the BlackBerry Curve, which has proved very popular with consumers, and the BlackBerry Bold, which RIM has aimed at high-end corporate users.

To appeal to the retail market, the Tour is loaded with multimedia features similar to those found in the BlackBerry Curve and Pearl, including a photo and video camera and media player. Unveiling products that cross customer categories is proving increasingly important to Waterloo, Ontario-based RIM and it is continuing to make deer inroads into the broader retail market.