Rolling Rock, a subsidiary of Anheuser-Busch, has come up with an interesting ad campaign: offbeat, though definitely high-powered.  Or requiring a lot of power, anyway.It appears to be a teaser to a new advertising campaign for Rolling Rock beer. According to their “Moonvertising,” web site: “…we’re trying a new, more tasteful advertising campaign this year: Putting our logo on the moon.” It goes on to invite readers to “broadcast your own message on the moon as well.”Why, of course! There has to be a

IBM and Hitachi are expected to announce a research agreement on Monday in which the companies will collaborate to improve semiconductor technology, including shrinking the features on silicon chips. Researchers from the companies will try to accelerate the miniaturization of chip circuitry by researching at the atomic level for 32-nanometer and 22-nanometer semiconductors. Making chip circuits smaller should allow computing devices to deliver power savings and performance gains. It will also make manufacturing more efficient, IBM said.

Chip makers such as IBM, Intel, and Advanced Micro Devices are constantly upgrading their manufacturing technologies to shrink chips. Intel began switching its manufacturing process to 45-nanometer chips last year, and AMD is scheduled to make a similar move later this year. Intel recently said it hopes to shrink the features on its chips to 22nm by 2011. Engineers from the companies will conduct research at IBM's Thomas J. Watson Research Center in Yorktown Heights, New York, and at the College of Nanoscale Science and Engineering's Albany NanoTech Complex, also in New York.

A British company has developed a camera that can detect weapons, drugs or explosives hidden under people's clothes from up to 25 meters away in what could be a breakthrough for the security industry.

The T5000 camera, created by a company called ThruVision, uses what it calls “passive imaging technology” to identify objects by the natural electromagnetic rays — known as Terahertz or T-rays — that they emit. The high-powered camera can detect hidden objects from up to 80 feet away and is effective even when people are moving. It does not reveal physical body details and the screening is harmless, the company says.

Affected by the fewer working days in February due to the Lunar New Year plus heavy snows in China, first-tier motherboard makers including Asustek Computer, Micro-Star International (MSI) and Gigabyte Technology, all saw their revenues in February drop on month, although each saw increases on year.

Asustek expects its revenues performance in March to out-pace the previous two months, accord to CFO, David Chang. Some market watchers predict that Asustek's revenues in the first quarter this year will reach its goal of NT$65 billion (US$2.12 billion). The company's motherboard shipments in February had single-digit growth on month, while notebook shipments remained level with the volume shipped in January at 400,000 units. The company's graphics card and Eee PC shipments both saw an on month drop in February, noted Chang adding that the company expects its motherboard shipments in the first quarter to surpass its original goal of 5.5 million units, while shipments of graphics cards, notebooks and Eee PCs will meet original expectations.

Some retailers have been offering credits or trade-ins for returns of HD-DVD players, but you always need to buy a new Blu-ray player in exchange. Circuit City is going them one better, extending its 30-day return policy to 90 days for HD-DVD players.Circuit City Stores Inc. is getting on the Blu-ray digital video format bandwagon by tripling the period in which customers who purchased a rival HD DVD player can return them.The nation’s No. 2 electronics retailer has instructed its stores to “take care of our

A little birdie tossed this one over the wall to us and we just had to pass this along to you.   Asus has done so well with their new little ultra-portable, ultra-miserly computer, that they’re continuing to flesh out the product family with more flavors than an jacked up all-night rave at Baskin Robbins.  Word is the Windows XP variant of the Eee PC is due out “soon” and of course larger screen format versions have been seen in the wild as well.  However, we’ve got the first unveiling of

Apple and game developers have a real hit or miss relationship.  A pair of great examples are Blizzard, who only seems to do tandem Windows/OS X releases these days, and Valve, who claim Apple’s game-oriented SDKs aren’t well supported.  So does this bode well or poorly for the iPhone?It seems that EA and SEGA both think that the iPhone SDK is up to the job:”The animation technology in the iPhone OS enables us to build awesome games,” said EA chief executive John Riccitiello. “I think iPhone consumers

Google’s Street View has been at the center of privacy concerns, so this is just the latest story in that chain … but why would guards let them onto a base in the first place?A person familiar with the matter at Fort Sam Houston said a base official twice granted Google access, but only after he was assured that Google would not videotape or photograph the historic base, which serves as a medical-training and support post. The official had believed an online map would be useful to guide visitors. “Unfortunately,

Are you an overclocker? Does the sound of unlocked multipliers make your mouth water? If so, is the AMD Phenom 9600 Black Edition processor might be one of the processors you are thinking about getting. With a clock frequency of 2.3GHz and unlocked multiplier the AMD Phenom 9600 Black Edition processor should fit the bill. With a random retail AMD Phenom 9600 Black Edition processor we find out what it can do with some water cooling.

Bill Gates no longer sits atop the list of richest individuals in the world.  While he might not be applying for welfare anytime soon, the irony is that he probably would have retained his slot for a 14th year in a row had Microsoft not bid on Yahoo.“Microsoft shares fell 15% between Jan. 31, the day before the company announced its bid for the search engine giant, and Feb. 11, the day [Forbes] locked in stock prices for the 2008 World’s Billionaires list. More than half of Gates’ fortune is held outside