If you’re like us here at HotHardware, you use the Internet for everything. But according to the Pew Internet and American Life Project, the one thing we’re not doing much is letting the Internet make up our minds about what we want to buy. Those decisions seem to be more heavily and directly influenced by offline channels like “friends and sales personnel.” Only about 10 percent of real estate and cell phone buyers and 7 percent of music purchasers credit the Internet with having a major impact on their decision.<\/p>\n","protected":false},"excerpt":{"rendered":"
If you’re like us here at HotHardware, you use the Internet for everything. But according to the Pew Internet and American Life Project, the one thing we’re not doing much is letting the Internet make up our minds about what we want to buy. Those decisions seem to be more heavily and directly influenced by offline channels like “friends and sales personnel.” Only about 10 percent of real estate and cell phone buyers and 7 percent of music purchasers credit the Internet with having a major impact on their decision. Continue reading