We’re overstating the obvious here, but there is a reason why the face of so many vlogs is a pretty, young woman. You don’t need an in-depth study of Social Technographics to figure it out either: This is an admittedly oversimplification, but simply put, Straight men want to be with her and women just want to be her. By catering to prurient interests and role modeling (did we happen to mention that many of these women vloggers are also wicked smart?), a large portion of the online community is a ready-made audience.<\/p>\n","protected":false},"excerpt":{"rendered":"
We’re overstating the obvious here, but there is a reason why the face of so many vlogs is a pretty, young woman. You don’t need an in-depth study of Social Technographics to figure it out either: This is an admittedly oversimplification, but simply put, Straight men want to be with her and women just want to be her. By catering to prurient interests and role modeling (did we happen to mention that many of these women vloggers are also wicked smart?), a large portion of the online community is a ready-made audience. Continue reading