Yes, Sony has declared a war on the clamshell, packaging that is. We wrote earlier about Amazon.com’s “frustration-free packaging” initiative, and this is an example of a similar initiative, aimed at getting rid of those clamshell packages that seem almost lethal. We call them lethal because (and I know you’ve experienced this if you’ve opened up any of these packages) those edges can be as sharp as a knife when you try to cut or pry them open. But while Amazon.com has no brick-and-mortar operations to worry<\/p>\n","protected":false},"excerpt":{"rendered":"
Yes, Sony has declared a war on the clamshell, packaging that is. We wrote earlier about Amazon.com’s “frustration-free packaging” initiative, and this is an example of a similar initiative, aimed at getting rid of those clamshell packages that seem almost lethal. We call them lethal because (and I know you’ve experienced this if you’ve opened up any of these packages) those edges can be as sharp as a knife when you try to cut or pry them open. But while Amazon.com has no brick-and-mortar operations to worry Continue reading