{"id":615,"date":"2008-03-11T17:28:42","date_gmt":"2008-03-11T17:28:42","guid":{"rendered":"tag:www.legitreviews.com:\/\/21a70c8c8e0188f42111217cd5b3b2f7"},"modified":"2008-03-11T17:28:42","modified_gmt":"2008-03-11T17:28:42","slug":"google-closes-31-billion-doubleclick-acquisition","status":"publish","type":"post","link":"https:\/\/computerhunter.us\/?p=615","title":{"rendered":"Google closes $3.1 billion DoubleClick acquisition"},"content":{"rendered":"

Google said today it has completed its $3.1 billion takeover of DoubleClick for the New York company's online advertising management expertise, shortly after the European Union approved the deal.<\/p>\n

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“We are thrilled that our acquisition of DoubleClick has closed,” said Eric Schmidt, chief executive officer of Mountain View-based Google, in a prepared statement. “With DoubleClick, Google now has the leading display ad platform.” DoubleClick helps its customers place and track online advertising, including search ads, which Google – more than its nearest search competitors Yahoo and Microsoft – has turned into a lucrative business. It places ads on Web pages that targeted consumers are likely to use, generating money for smaller publishers and lesser-visited pages.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Google said today it has completed its $3.1 billion takeover of DoubleClick for the New York company's online advertising management expertise, shortly after the European Union approved the deal.<\/p>\n

\n

“We are thrilled that our acquisition of DoubleClick has closed,” said Eric Schmidt, chief executive officer of Mountain View-based Google, in a prepared statement. “With DoubleClick, Google now has the leading display ad platform.” DoubleClick helps its customers place and track online advertising, including search ads, which Google – more than its nearest search competitors Yahoo and Microsoft – has turned into a lucrative business. It places ads on Web pages that targeted consumers are likely to use, generating money for smaller publishers and lesser-visited pages.<\/p>\n<\/blockquote>\n

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