{"id":842,"date":"2008-03-28T14:36:20","date_gmt":"2008-03-28T14:36:20","guid":{"rendered":"tag:www.legitreviews.com:\/\/4f1c67d308a7a0d4cc1c6a90b033a6ca"},"modified":"2008-03-28T14:36:20","modified_gmt":"2008-03-28T14:36:20","slug":"study-sees-microsoft-brand-in-sharp-decline","status":"publish","type":"post","link":"https:\/\/computerhunter.us\/?p=842","title":{"rendered":"Study sees Microsoft brand in sharp decline"},"content":{"rendered":"

Microsoft's brand power has been in sharp decline over the past four years, an indication the company is losing credibility and mindshare with U.S. business users, according to a recent study by market research firm CoreBrand. Looks like the Mac versus PC ad campaign is really working!<\/p>\n

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According to the CoreBrand Power 100 2007 study , which polled about 12,000 U.S. business decision-makers, Microsoft dropped from number 12 in the ranking of the most powerful U.S. company brands in 2004 to number 59 last year. In 1996, the company ranked number 1 in brand power among 1,200 top companies in about 50 industries, said James Gregory, CEO of CoreBrand.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Microsoft's brand power has been in sharp decline over the past four years, an indication the company is losing credibility and mindshare with U.S. business users, according to a recent study by market research firm CoreBrand. Looks like the Mac versus PC ad campaign is really working!<\/p>\n

\n

According to the CoreBrand Power 100 2007 study , which polled about 12,000 U.S. business decision-makers, Microsoft dropped from number 12 in the ranking of the most powerful U.S. company brands in 2004 to number 59 last year. In 1996, the company ranked number 1 in brand power among 1,200 top companies in about 50 industries, said James Gregory, CEO of CoreBrand.<\/p>\n<\/blockquote>\n

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