Microsoft’s Laptop Hunters ads are making an impact on the perception of Windows computers vs. Apple computers in terms of value, according to BrandIndex. That’s been the key point in Microsoft’s ads, that there are more choices and lower prices among Windows PCs. The data from BrandIndex shows that Apple’s value score among the key 18 – 34 segment dropping since late winter to about 12.4 today. Meanwhile, Microsoft has risen from near zero in early February to a value-perception score of 46.2. Ted Marzilli,<\/p>\n","protected":false},"excerpt":{"rendered":"
Microsoft’s Laptop Hunters ads are making an impact on the perception of Windows computers vs. Apple computers in terms of value, according to BrandIndex. That’s been the key point in Microsoft’s ads, that there are more choices and lower prices among Windows PCs. The data from BrandIndex shows that Apple’s value score among the key 18 – 34 segment dropping since late winter to about 12.4 today. Meanwhile, Microsoft has risen from near zero in early February to a value-perception score of 46.2. Ted Marzilli, Continue reading