At the Worldwide Partner Conference in mid-July, Microsoft COO Kevin Turner noted that the Laptop Hunters ads are working, saying that Apple demanded Microsoft pull the ads because it (Apple) had lowered its prices:And you know why I know they’re working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, “Hey, you need to stop running those ads, we lowered our prices.” They took like $100 off or something. It was the greatest single phone call