THE SHACK Takes Over RadioShack’s Aged Brand

Given that “radios” lost their glitz decades ago, we’d say a RadioShack re-branding is long overdue. Announced today after a flurry of rumors, RadioShack Corporation has decided to completely overhaul its brand, its mission and in some ways, its purpose. Moving forward, you’ll see less of the aged RadioShack branding and more of “THE SHACK,” a hip new label that will hopefully encourage more consumer electronics shoppers to stop by and check out items that fit their lifestyle. Previously, RadioShack was best

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