Watch out Amazon, Sony’s got the Kindle in its sights.Sony today announced two new Readers – the Reader Pocket Edition and the Reader Touch Edition – that will come out at the end of the month and cost less or the same as the older, more established Kindle. The Pocket Edition has a five-inch display, comes in several colors (“including navy blue, rose and silver”) and fits, as one might expect, in a jacket pocket or a purse. It can store about 350 “standard eBooks” and can last about two weeks on a single charge,