World: Say hello to the RIM BlackBerry Bold. *Cue dramatic music* You may know it as the RIM BlackBerry 9000, but today, Research in Motion officially took the wraps off the highly anticipated and much-rumored smartphone, complete with a new name. The “Bold” is in reference to the smartphone's gorgeous display, but it's also bold in that it represents a number of new moves for the company.

The bold and the beautiful
As we just mentioned, the device gets its name from its screen. The BlackBerry Bold features a half-VGA (480×320 pixel resolution), 65,000-color display, and during some initial product testing, research group participants repeatedly called the screen “bold” and “brilliant.” The Brilliant moniker didn't really jive with the company, thus the BlackBerry Bold was born.

So just how bold is it? Well, RIM stopped by our office late last week to show us the device, and let me just tell you, I was absolutely blown away. I can pretty much say I've never seen a better-looking display on a smartphone. Colors pop off the screen, and it's really amazing how sharp and crisp everything looks on the display. We watched a couple of videos, and for the first time, we didn't notice any of that pixelation or blurriness that you typically get with phones. In addition, the menu interface has been revamped with a much more modern look and icons.