T-Mobile today launched its new “Even More” plan for smartphones, a $79 monthly service that includes unlimited voice, text and data use. 

The data allowance in the new plan, which is technically unlimited, is tiered; for the first 2GB of usage, data throughput is maximized, but when the user exceeds this amount, data speeds are reduced until the next billing cycle, though the company hasn’t stated by how much. Still, most users will never reach this soft cap, and if they do they can continue to use wireless data at the reduced speed without paying extra. 

The new Even More plan is now available at T-Mobile retail stores and the T-Mobile web site.   Some third-party resellers like LetsTalk.com are also offering the plan for T-Mobile phones.

Getting in on the deal requires a new or renewed two-year contract and is being offered, apparently, for a limited time.  No word on how long this will last, but if it’s a success, it may just become permanent. 

Let’s hope so.