Whether you like it or not, let’s face it, disc media is just plain getting old.  Further, “the power of the network” continues to rise and downloadable multimedia content continues to become more and more pervasive.  Take a quick vitals check on companies like BlockBuster Video and you’ll know why the folks at Netflix are running to head this one off at the pass as well.  It’s not rocket science people (actually it’s called photonics, which is easily as complex), the fatter your pipe gets, the