In the latest results from market research company, Ipsos’s quarterly study of the U.S. online video market, Ipsos found that most users are willing to accept advertising within free, online video content. The percentage of folks who find the inclusion of advertising in their free streaming or downloaded videos acceptable, however, depends significantly on the type and length of the content. Of the different video types included in the study, full-length TV shows had the highest acceptance rate of people who