Cuil, the alternative search engine, has been out for a day now, and the general consensus is that it measures up somewhere between not-very-good and epic fail. But it’s hard to recall any sort of Public Relations campaign that worked out as well as the feeding frenzy we saw in the media for what turned out to be a 404 page for a good portion of the rollout date. How on earth did Cuil manage to get everybody interesed in their product launch? It’s simple: the founders simply said they used to work at Google,