Rocketboom Purchase Shows Sony Will Buy Anything

Sony Pictures Television, like every branch of the Sony world, always seems to be swimming around in a pool of twenties. They arrive late, bring money, and buy whatever they like. They apparently like the semi-snarky vlog news site Rocketboom.com a lot; they’ve acquired the rights to distribute it in all media platforms. They plan on plopping it into their existing Crackle site, which has a large network and is no doubt hungry for things to show to web-savvy hipsters. But seriously; seven figures for Rocketboom?

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