The Windows Mobile OS may not be getting a name change in the near future, but according to a recent article at Digitimes, Microsoft is planning to change the way it talks about and markets Windows Mobile-powered smartphones.

“Going forward, Windows Mobile-based handsets will be promoted simply as Windows phones without specifying an OS version number,” the author writes, citing Taiwanese market sources.

If true, tongue-tying device names like Toshiba TG01 Windows Mobile 6.1 Professional Smartphone would be shortened to Toshiba TG01 Windows Phone. 

There’s certainly an argument to be made for Microsoft taking a close look at its naming scheme, even beyond the “Windows Phone” change, but the purported change is a nice start.

Microsoft may make the new naming official at next week’s MWC, where the company is also widely expected to take the wraps off of Windows Mobile 6.5.