Roku’s Digital Video Player Instantly Connects Consumers To Over 40,000 New Titles. Roku, Inc., maker of the popular Roku digital video player, today announced that customers can now watch movies and TV shows from Amazon Video On Demand. With Amazon Video On Demand, Roku customers can for the first time purchase or rent new release movies the same day they are released on DVD and watch commercial-free TV shows the day after they air– all from Amazon’s extensive selection of more than 40,000 movie and TV