Google Launches “Interest-Based” Ads

On Wednesday, Google unveiled what it called “interest-based” advertising. In reality, what they really unveiled was behaviorally targeted ads. And that has some privacy advocates crying foul. The “interest-based” ads will initially appear on YouTube and other Google partner sites. Here’s the reason behind the initiative; it’s all about the dollar, naturally: Our advertisers and publisher partners have been asking us for a long time to offer interest-based advertising. Advertisers need an efficient way to reach

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