What’s up with Sony BMG? Of late, they seem to be open to trying new ideas which, based on their rootkit-like DRM and other issues in the past, seem out of character. First they sign a deal with Amazon MP3 for all DRM-free music, and now this!From the end of April, We7’s users will be able to stream music, on demand and for free with a short audio advert before each track, from the extensive Sony BMG catalogue. The label will also make available to stream on demand new releases from its current roster of artists.