Doctor Irving Biederman is a neuroscientist at USC. He’s been studying volunteers’ brain activity while showing them a series of pictures of various subjects. His human guinea pigs had the greatest brain activity when shown a scene that “presented new information that somehow needed to be interpreted,” and were offered in the format of a “good vantage on a landscape and an element of mystery.” Viewing such images literally releases pleasure-causing chemicals in your body, and work on the most primitive parts