Apple has rolled out the 100% DRM free iTunes, otherwise known as iTunes+. With this change also comes variable pricing; songs now cost $0.69, $0.99, or $1.29. Most albums still cost $9.99. Users who have purchased music via iTunes prior to the upgrade have the option to upgrade their songs, albums, or their entire library for a cost of $0.30 per song. Recording companies will choose the price of their songs, much as they did for CDs sold in store and online. The move to iTunes+ was officially announced in January