iPods = A Must Have. Microwaves? Not So Much.

Rich Morin, co-author of an interesting new study in the world of consumer electronics, probably said it best when he concluded that there is “nothing like hard times to focus the minds of the public on what they need and don’t need.” The aforementioned study polled one thousand Americans via landline and cellphone in early April regarding what they considered to be “essential items” and simple luxuries, and when compared to results of the same study administered in 2006, the conclusions were downright fascinating.Researchers

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