Yahoo! Outsourcing Search Ads to Google

How about that?  Microsoft gave Yahoo! a hard deadline, and Yahoo! fires back, outsourcing Search Ads to Google.  Granted, it’s a limited trial.The test will last up to two weeks and involve no more than 3% of Yahoo’s Web search queries, the Sunnyvale, Calif., Internet company said. It is designed for Google and Yahoo to evaluate the revenue potential of a broader search ad sales outsourcing arrangement, according to people familiar with the matter. They have been discussing such an arrangement as

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